Brand & Communications

Content Specialist

Work Type: Full Time

Get To Know AimFit:


Empowering women is at the heart of everything we do at AimFit. We know in our culture that women, as primary caregivers and nurturers, put their own health on the back seat to look after others. All evidence clearly points out that a health-conscious matriarch is better for the family, society, and economy. The barriers to women adopting a healthy lifestyle are real though – an absence of information, motivation, skills, spouse & family support, accessibility to places for physical activity, cost-effective services, and free time are real challenges. This is where AimFit comes in, AimFit is a fitness platform for women with a mission to make 110 million women in Pakistan the fittest in the world and change the future of our nation. We produce and distribute hyper-localized fitness content through our studios, app and web products.


We raised our Seed funding round of 1 million USD in Sept 2020. You can read more about it here:

We are hiring to expand our studios. Our studios team is currently small but growing fast so stakeholders joining now can expect to have a huge contribution towards the business and enjoy significant positions and stake in the company as we grow!


What you will do:

  • Work cross functionally to understand the short term and long term targets and develop content strategies accordingly
  • Create Paid and organic content on a regular basis based on the marketing strategy
  • Create the overall campaign idea, concept, ideas , storyboards, executional plans, edit and post content  for your content pillar
  • Measuring and monitoring your content’s performance and take measures to improve its overall performance
  • Maintain consistency in content and ensure alignment with the brand
  • Work on different marketing collaboration to elevate the brand
  • Regularly monitor industry trends, providing timely POVs and insights on platform updates, competitor activities, tools, and applications
  • Track and identify potential trends and ideas that align with the brand, using those learnings to create original real-time content
  • A natural and effective storyteller – ability to create a connection with the brand messaging and our target audience
  • Capable of problem solving and owning outcomes, collaborating across multiple teams to accomplish goals

Who you are:

  • A Bachelor’s degree in marketing, media, communication or other related degrees
  • 2+ years of Experience of working as a content creator ideally within an creative agency
  • Experience of working with photoshop, HTML 5+, HubSpot to the Adobe Creative Suite (Illustrator, Photo Shop, InDesign), Adobe After Effects & Premiere Pro
  • Strong time management skills and the ability to own a project from ideation to execution from Conceptualization, graphic designing , shoots, video editing, analytics, project management and social media
  • Knowledge of what works on digital, and experience working with social media platforms, including TikTok, Facebook, Instagram, and Twitter.
  • Experience creating social content for a major brand
  • Exceptional communication skills, both written and verbal, and ability to clearly articulate messages to a variety of audiences



  • Stock options plan in an early stage company - so you grow  as the business grows! 
  • Industry competitive salary and benefits - we are your financial and physical wellness partner!
  • Relocation expense - If you’re worth your salt, we’ll bring you in from anywhere!
  • Growth-oriented culture - build Pakistan’s biggest fitness movement for women with us and then take it global! 

 Wrapping it all up:

At AimFit we are a young and dynamic team hungry for growth. Our philosophy centered around working with people of different backgrounds and perspectives; allows us to elevate each other and helps us build a better product for our users. We want AimFit to spearhead the transformative fitness and wellbeing journey for millions of women around the world. 

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