Product Designer (UI/UX)

Work Type: Full Time

Get To Know AimFit:

Empowering women is at the heart of everything we do. We know in our culture that women, as primary caregivers and nurturers put their own health on the back seat to look after others. All evidence clearly points out that a health-conscious matriarch is better for the family, society, and economy. The barriers to women adopting a healthy lifestyle are real though – an absence of information, motivation, skills, spouse & family support, accessibility to places for physical activity, cost-effective services, and free time are real challenges. This is where AimFit comes in, AimFit is a fitness platform for women with a mission to make 110 million women in Pakistan the fittest in the world and change the future of our nation. We produce and distribute hyper-localized fitness content through our app and web products, targeting women and aim for our users to get hooked onto them.

We raised our Seed funding round of 1 million USD in Sept 2020. You can read more about it here:

We are hiring to expand our product engineering team. Our tech team is currently small but growing fast so stakeholders joining now can expect to have a huge contribution towards the business and enjoy significant positions and stake in the company as we grow!

Job Overview:
We are seeking a talented and creative product designer with expertise in UI/UX design, as well as website design, to join our team. As a product designer, you will be responsible for designing and developing innovative fitness solution that meet our clients' needs and help them achieve their fitness goals. You will work closely with our cross-functional teams (engineering, product and marketing) to create user-centred designs that are visually appealing, easy to use, and deliver a seamless user experience.

  • Work with cross-functional teams to design and develop fitness features that help our clients achieve their goals and help us achieve a product market fit.
  • Conduct user research to gain insights into user needs and behaviors (UAT)
  • Develop wireframes, prototypes, and visual designs that effectively communicate design concepts and solutions for both mobile and web platforms
  • Conduct usability testing and other user research activities to validate designs and ensure user engagement on both mobile and web platforms
  • Collaborate with engineers to ensure the design is technically feasible and properly implemented
  • Design and develop website pages, ensuring they are optimized for usability and accessibility.
  • Continuously iterate on designs based on feedback and testing to ensure a seamless user experience
  • Stay up-to-date with the latest design trends, tools, and technologies related to mobile app and web design in the health and fitness industry
  • Create and maintain design systems and guidelines that align with health and fitness industry standards for both mobile and web platforms
  • Develop user flows, user journeys, and personas
  • Collaborate with stakeholders to ensure consistency across products and platforms
  • Responsible to validate first hand user experience and ensure a structured Design QA to help ship best version of the app
  • Designs should be tested across different devices and platforms to ensure they are consistent, responsive and work correctly on different screen sizes and operating systems.

  • Bachelor's or Master's degree in product design, graphic design, or a related field
  • 3+ years of experience in product design, with a strong portfolio demonstrating your design skills and process
  • Proficiency in design and prototyping tools such as Sketch, Figma, and Adobe Creative Suite
  • Expertise in UI/UX design principles and best practices
  • Familiarity with user research methodologies and usability testing
  • Strong problem-solving skills and ability to think creatively
  • Excellent communication and collaboration skills
  • Experience designing and developing websites, including a strong understanding of HTML, CSS, and responsive design
Good to have:
Knowledge of health and fitness app development and design trends
Familiarity with SEO best practices and principles
Experience with no code tools such as WebFlow,
Familiarity with web development technologies such as JavaScript, jQuery, and React is a plus.
If you meet the qualifications and are excited about the opportunity to work in a dynamic and fast-paced environment, we'd love to hear from you.


  • Industry competitive salary
  • Health Insurance and Stock options plan in an early stage company - we are your financial and physical wellness partner!
  • Relocation expense - If you’re worth your salt, we’ll bring you in from anywhere!
  • Learning & Development - free courses on Coursera, and in-house mentorship.
  • AimFit Programs - safe to say you get free access to all our products ;)

Wrapping it all up:

At AimFit we are a young and dynamic team hungry for growth. We want AimFit to be the spearhead in the transformative fitness and wellbeing journey for millions of women around the world. With increasing proliferation of smartphones, high-speed internet connectivity, and an undeniable shift in consumer behavior, more inviting of digitization across all spheres from consumer to enterprise, we are well positioned to revolutionize the health and wellness space of this country, and play our part in building the ecosystem! You can hear more about why Pakistani startups are the next big thing by one of our esteemed investors here: product and business model gives us a unique strategic advantage and opportunity to quickly expand all across MENAP, South-East Asia and beyond. As demonstrated by Spotify's synchronous launch in 100 countries including Pakistan recently, digital content can quickly transcend borders and we’re gearing up to do exactly that. If you are interested in witnessing and contributing first hand to the process of product-market fit and scaling a business, you might just find home with us!

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